Customers reaching out to your website through their mobile device want to be able to access and navigate your mobile friendly site with ease. Therefore, it is important for your website to display only the necessary information that you want them to see that they can view on their mobile device. Doing this directs the customers to the products or categories that you want to sell the most. On top of having an easily navigable mobile device site, you must incorporate a simple check out system so your customers can buy their products in a minimal amount of time.

Other than making your website mobile device compatible, you must consider other areas where you solicit your company such as email and newsletters. In 2013 65% of all email and newsletters were opened through a mobile device and has been predicted to increase in 2014. Therefore when sending out company newsletters with your coupons, deals, or anything else you must consider making them mobile friendly as well. This way you can get a higher opening percent rate and potentially drive more customers to your online or into your store.

Following those simple guidelines your company could see an increase in sale during 2014.

This survey done by shop.org, which is owned by the National Retail Federation, says that 31.7% of consumers who celebrate Mother’s Day and shop online will be spending more this year than they have in the past, while only 17.1% of consumers who do not shop online for Mother’s Day are planning to spend more. The survey shows data that in every shopping category offered, online shoppers will spend more this Mother’s Day than regular shoppers.

So what is your business doing to tailor to this trend? Here are three tips to help get you started:

1. Use social couponing to spread the word. Shoppers have been clipping coupons since their inception, and the creation of social coupons such as Groupon and Living Social have taken this practice to the next level. Local businesses across the country partner with these coupon giants to create Mother’s Day packages to make it easy on the consumer and special for mom. Check out some of their gift ideas here.

2. Develop new keywords. Customers are going to be searching for local and national deals on the web, so make sure your site is prepared for the searches to come. You can make a page especially for your Mother’s Day specials, or include content on your homepage — just be sure that whatever you are doing has location-focused key words or Mother’s Day keywords to drive traffic to your page. When searching Mother’s Day gifts, you can be sure that shops like ediblearrangements.com will be optimizing their sites for those searches. Getting high rankings on a page like that takes serious time and resources, but getting on a local page is feasible to do in time to catch the holiday shoppers.

3. Market through your social media. Aside from using social coupons, use your Facebook and Twitter to advertise for Mother’s Day. The people who are following you or liking your page are already fans of your product or services, so marketing strongly to that niche is a no-brainer. Again, Edible Arrangements is on top of things. Something as simple as changing your cover photo to remind fans of the upcoming holiday will help spark interest in your product and help drive traffic to your e-Commerce site.