Moteng is familiar with online fulfillment and drop shipping.  They even have a program dedicated to it.  If you are a current Moteng customer, or an outdoor retailer looking to expand its offerings, it is worth a look.   Moteng’s product section includes knives & tools, public safety equipment, lights, apparel, outdoor equipment, kitchen cutlery, and more.  To find out more about our new integration, give us a call at 1-800-699-0820 ext. 1, one of our team members would be glad to answer your questions.

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Look through our product range or contact us for a catalog. We look forward to doing business with you soon

Now in the outdoor industry, businesses instantly think their only demographic are the Robin Hood or Wild West sort of people. Companies have to realize that there are other demographic they can appeal themselves to. This takes time and is not as easy as just throwing marketing efforts towards something just because it sounds good! You have to do your research and take notes to ensure your efforts aren’t going to waste.

Recently, we launched a website for a company called “Grasmeyer Guns“. The first word you notice in the store’s name is the word “gun”. Most people would think of the usual gun enthusiast stereotypes, like Wild West gun slingers or tactical gun stockpilers, but, you may be surprised to find out that their target demographic was families. The owner of Grasmeyer Guns successfully created a family environment where the average customer can feel comfortable, and know you’re going to get an honest opinion on their products. The website has an inclusive feel, that gun ownership is for everyone and families can feel comfortable and save around firearms.
Doing this opening up an entirely new demographic of people to visit their business. Not every business is going to have the same demographic, there are outside factors to look at as well such as location, and competition. Standing out in your community can benefit the business in a number of ways. Consistent efforts towards multiple demographics help keep your business name and reputation stay fresh inside the minds.

No two companies are the exact same, while they may have similar standard demographics including a new demographic groups can expand the reach of your business. For instance, in the outdoor industry, firearms and archery are main topics to discuss. While most are held by men, businesses that offer opportunities and appeal to women and children have the upper hand when selling their products or services. In the last few years the sector for selling women firearms has grown exponentially while children have become more in tune with archery. As a business owner you must take advantage of these opportunities where 1 sale could become a lifelong customer.

Building an inclusive atmosphere for your customers is a key aspect of business because creating a good experience for the customer the first time potentially means more products/services to be sold to not only that customer but his friends and family in the future. Creating good experiences take time and effort to become an expert at. Companies want to create a unique experience that the customer can only get at their store.

If companies can combine expanding their demographic to reach a higher audience while creating a unique experience, you can expect to see a higher percent in sales and returning customers. Yet it is important to understand what your demographic is and the potential demographic so your efforts are not a waste of time and money. In other words, tap into the resources that make the most sense, do your research, and execute to the best of your ability.

Tip of the Post
“Expand your business by creating unique experiences through multiple demographic channels” – Korey Pavlika

Customers reaching out to your website through their mobile device want to be able to access and navigate your mobile friendly site with ease. Therefore, it is important for your website to display only the necessary information that you want them to see that they can view on their mobile device. Doing this directs the customers to the products or categories that you want to sell the most. On top of having an easily navigable mobile device site, you must incorporate a simple check out system so your customers can buy their products in a minimal amount of time.

Other than making your website mobile device compatible, you must consider other areas where you solicit your company such as email and newsletters. In 2013 65% of all email and newsletters were opened through a mobile device and has been predicted to increase in 2014. Therefore when sending out company newsletters with your coupons, deals, or anything else you must consider making them mobile friendly as well. This way you can get a higher opening percent rate and potentially drive more customers to your online or into your store.

Following those simple guidelines your company could see an increase in sale during 2014.

Get your business ready for  Father’s Day spending.

With over 70 million dads in America, there are plenty of reasons to boost your site this Father’s Day and offer promotions that your customers won’t be able to resist. It is projected this year that more families will be spending money on Father’s Day as it has taken a hit these past few years during the economic recession. For those of you who are not the best at creating specials or haven’t given thought to a sales campaign for this Father’s Day, here are five fun ways to get your customer’s involved this Father’s Day:

1. Have people upload pictures of themselves with their dads to your Facebook or Twitter page to get a discount at your online store. Customers will be interacting with your social media pages and shopping your retail site.
2. Bundle a few different packages on your eCommerce site to make shopping easy. Give a discount when customers buy the bundle and give them great, fun names. You could have one with a firearm, ammo and a holster and call it the “For When your Daughter Starts Dating” package.
3. Do a free giveaway with a gift card purchase. Find an item that is overstocked and use it as a purchase with purchase when anyone gets a gift card for dad. More importantly, most of the time people will find something more expensive than their gift card and your sales will be even higher.
4. Create a new look for the special, giving customers a fresh outlook on your site. This can be done by uploading new pictures to your homepage or creating a new banner. Through image association, you can train your customers to know when there is a sale and build a sense of urgency – they need to buy now because there is a sale.
5. Pair up with another local business, maybe a restaurant or a movie theater, and build a package that could be “Dad’s Night Out.” This is something that sites like Groupon and Living Social will be doing, so you can get ahead of the curve by doing a local event or even partnering with a similar website.