More on Search Engine Optimization

admin — Wed, 07 Aug 2013 20:30:45 +0000

In several of my previous blog posts I have preached that the key to e-commerce success is deeply rooted in the volume of traffic your site sees every day. This Blog and the next few will start to drill into that a little further. I know some of these things have been talked about on many other blog sites including our own. I believe though we can’t talk about it enough as it IS what makes or breaks your sites performance.
This is basic information as the details will only overwhelm most at first glance. On site search engine optimization or SEO for short is simple in concept. Now putting it into practical use requires some practice and is a bit of a scientific art if you will. So for this blog we will stick to the concept.
Google and other search engines crawl the web using logarithms so complicated that I am not even sure they have it right all the time. None the less the things that Google populates a search page with when searching for specific goods and services has everything to do with the uniqueness and optimization of that particular website. Google doesn’t look at one thing it looks at a combination of conditions to exist before it starts ranking you higher in the searches. When someone says a site has been fully optimized that means each and every page has been optimized through its use of desired keywords and those items being present in proper context in meta tags, H tags and uniquely written content and descriptions.
Sounds simple enough right? Fundamentally it is. There are things to consider though. When I say uniquely written content or descriptions that means unique! Original! If you copy or even use authorized content the same as other sites who had it up first the great Google will know. Google looks at this duplicate content as bad and will push you further down the rankings. The use of keywords is delicate too. Too few and you’re not getting enough exposure. To many and your stuffing or overusing keywords and Google may penalize you for that. There is a happy medium that must happen to be optimized.
Well known established e-commerce companies spend a ridiculous amount of time and resources optimizing their sites. One of our companies we work with, www.Jazzmotorsports.com , has allowed us to get into their site and do this on every page. Now this doesn’t happen all at once. This has taken place over years. It is a process not an event. If you look at one of our average site that has 35,000 product pages and two dozen info and category pages it takes quite a bit of time to get through a site. The truth is it never really stops. There will always be more products and there will always be tweaks made to currently optimized pages.
As your site “develops” and grows with ever increasing content and optimization Google will continue to reward you in the rankings. Then it is simple, the higher you rank the more likely you get the clicks or traffic you need that I mentioned earlier.
The mistakes owners make is thinking just because you did a couple pages that instantly their traffic will jump through the roof. It just doesn’t work that way. Again these things take time and will not happen overnight. Another client Bushwhacker Firearms is in the beginning phases of this. We have begun to optimize product pages for some of their in house products that they exclusively manufacture. That in itself lends itself well to uniqueness.
As always if you wish to learn more about SEO and other marketing services that we offer please give us a call. 1-800-699-0820 ext. 1

Nothing to sell in the firearm industry??? Part 2

admin — Tue, 09 Apr 2013 18:11:49 +0000

A couple weeks ago I touched on the complaint that many retailers feel they have nothing to sell online through a distributors feed on their website. I think I proved that simply is not and should not be an excuse. I wanted to take the time to expand on that with another idea. I have no doubt that you brick & mortar store owners and probably a hand full of the virtual store owners have piles of products lying around that are collecting dust. There is a certain “big box” retailer out there that sells these oddball misc. items on-line in their “Bargain Cave” section. This is a brilliant idea. First of all it gives you a chance to sell off some items that have been setting on your shelves for years. Secondly with a well written product description page on these items you can help expand and tune your sites SEO. These products along with your descriptions and images will add to your sites unique content which we all know shows favorably in the all seeing eyes of Google. So in one shot you can sell off some old inventory, optimize your site and make a few bucks in the process. I can’t possibly see how this would not be something you would want to do. If you need a little refresher course in uploading your own products to one of our sites please give my support team a call at 1-800-699-0820 ext 2.

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More on Search Engine Optimization

Nothing to sell in the firearm industry??? Part 2