Our President and CEO Curtis Jazwiecki will be hosting Shot Show University seminars addressing retailers and industry leader’s about the importance of online marketing within a company. His talk will focus on why you need to engage your customers and how to do so effectively. The marketing with social media speech is part 1 of a 5 session series focusing on marketing in today’s fast paced business environment. Sessions begin on Monday January 13, in Break Room 2, at 10:40 AM. For more information go to http://www.shotshow.org/education/ and or http://www.shotshow.org/shot-university-speakers#jazwiecki

Session 1: Marketing with Social Media (10:40 – 11:50 AM)                                                                                                                                                                                                  Learn the latest tips and tactics to increase the success of your marketing with social media.

Session 2: New Technologies to Drive Foot Traffic to Your Store (1:10 – 2:00 PM)

Seminar will focus on the latest technologies retailers can use to leverage technology to engage customers and bring them into their retail space.

Session 3: Building a Marketing Plan (2:10 – 3:00 PM)         

Class will help retailers to understand the key components that go into making a world-class marketing plan.

Session 4: Search Engine Optimization (SEO) (3:10 – 4:00 PM)

Seminar will highlight eight simple steps that can dramatically impact your search engine rankings and insure you are getting the most from your SEO efforts.

Session 5: Determine your Marketing Return on Investment (ROI) (4:10 – 5:00 PM)

Learn how to determine the financial return on your marketing plan with this introductory class.