What is the number one thing an e-commerce website needs in order to be successful? The simple answer is “Traffic”. Without traffic you have nothing. You have no data to measure your success otherwise. I say this because if you have a pile of traffic you have useful data that can be used to determine the performance of your marketing efforts within your site. So you see without the traffic there in the first place you have nothing to go on. So if you want more on-line sales you absolutely must have the traffic coming to your site. Still not convinced? I took a random sampling of 12 of our clients. This sampling consisted of clients who have been on board from 7-27 months. What I found was a trend that simply cannot be denied. The chart below shows the actual numbers of this sample group. So once again traffic is the name of the game when it comes to success in e-commerce.
So of course the next question is usually this: How do I get traffic to my site in the first place? The answer to that is as broad as the question is. If you really want to know more I suggest reading our BLOG and of course calling us in the first place to answer your questions.